Speedo // Wear less, waste less

Problem: Men won’t wear Speedo swimwear because they think its tiny size is too revealing.

Idea: Convince them that when you wear a Speedo you lower your carbon footprint by using less material.

Print:

Out of home: Speedo supports keeping things small across all aspects of your life, so we sponsored compact car spaces at beaches, pools, and waterparks.

Merch: A line of Speedo surfboards, shortboards only though! Longboards are too wasteful. Speedo shortboards are rented right on the beach from a fleet of Speedo short buses.