SIMMONS // REVIEW FOR YOURSELF
PROBLEM: Delivery mattress companies are becoming more popular than traditional mattress shopping.
IDEA: You can't try a delivery mattress before you buy it, you have to trust customer reviews, which are often bad. We'll exemplify this point.
DIGITAL:
MOBILE MATTRESS TESTING TRUCK:
SOCIAL:
Simmons (poorly) reviews other people’s products
AD: Shani Azizollahoff
STRATEGY: Michaela Kerrigan