Patagonia // Get Out There

Problem: People yearn to be outside, but society has created the barriers (doors, walls, work) that keep us from getting there.

Idea: Help people get outdoors.

Out of home: The media buy will be all outdoors: A series of billboards featuring photography of nature at it’s most epic and beautiful, appearing in densely populated cities.

Integrated out of home: Some billboards simply bearing the Patagonia logo will bring nature to life.

This billboard is covered in ivy creating the feeling that you could step through it into the wild.

This wall that construction workers are scaling is painted to look like the side of a rock cliff.

Digital: We’ll create our own version of Screen Time, called Outdoor Time. Using geo-data we’ll let you track how much time you’re spending outside. Rack up enough time outside and cash in on exclusive Patagonia gear.

Corporate social responsibility: To appreciate the outdoors, you have to be able to escape to them. Some people who don’t have a home don’t have that luxury. That’s why Patagonia is partnering with Habitat for Humanity to give people without homes a place to live. By giving homes to people we’ll give more people the chance to enjoy the great outdoors.