Myspace // Remember when?

Problem: People don't trust Facebook because of Facebook’s handling of user data. 

Idea: Myspace is a social network from a simpler time when user data wasn’t used nefariously and friends were just hanging out.

Out of home: Billboards located on the route between Mark Zuckerberg’s house and Facebook HQ displaying targeted ads of the type that Facebook user data is used to generate.

Social: Appeal to people’s nostalgia for a simpler time on Facebook’s Instagram platform.